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While working with Yes& Agency I had the pleasure of creating an event logo and style guide for MSCA24. MSCA24 is a national conference designed to connect, inspire, and energize leaders across the country. The visual identity needed to feel approachable yet professional— incorporating the theme of exploration and focusing on meeting accessibility standards.
Create an event logo and cohesive style guide around the theme of exploration (focusing on meeting accessibility standards).
An event logo that incorporates a compass icon into the "o" in explore. A color palette that is vibrant yet grounded, meets accessibility standards and enhances the outdoorsy-theme of exploration.
the ask
the result