During my senior year of college, I was tasked with redesigning an app I believed lacked usability and immediately thought of Goodreads (sorry Goodreads!). I was challenged to reimagine the app with solutions in mind. Below is the new and improved brand identity and app design.
Design an app with a strong UX/UI experience for book lovers.
Berry (a fictional version of Goodreads) is an all-in-one platform where users can build reading lists, rate titles, join book clubs, listen to audiobooks, and discover new stories — all in one streamlined space.
the ask
the result
Secret Sandwich Society
background
During my senior year of college, I was tasked with designing a pattern, t-shirt and website around Virginia's famous Secret Sandwich Society restaurant's sandwich club. Below is the new and improved brand identity for "sandwich club members".
The ask
Design a cohesive set of assets to promote the Secret Sandwich Club.
The Result
A playful, humanistic design rooted in hand drawn illustrations and a simple color palette.
